Employee-Based Brand Equity of University, Vietnam
Author(s)
Download Full PDF Pages: 35-41 | Views: 289 | Downloads: 92 | DOI: 10.5281/zenodo.5141589
Abstract
The article conducts an overview of research studies related to university branding, employee-based brand equity of university. From there, the author synthesizes and analyzes to find research gaps and proposes a research model for the University of University of Economics - Technology for Industries, Vietnam.
Keywords
Employee-based brand equity, Vietnam
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